PROTECT RANKINGS & REVENUE WITH A SEO WEBSITE MIGRATION CONSULTANT
Protect your organic revenue during a website migration with an experienced SEO migration consultant.
SEO WEBSITE MIGRATIONS DONE RIGHT
With 15+ years SEO experience I have worked on a large number of website migrations helping brands retain rankings, traffic and revenue during high-risk site changes.
Working together with a SEO migration consultant can give you and your team the time and headspace to focus on all the other things which follow a website rebuild or rebrand.
To find out what a SEO website migration would look like for your website then get in touch for a free 30 minute no obligation consultation.
There are several scenarios where working with an SEO website migration consultant is essential. In most cases, it’s because your site is undergoing significant structural or technical change which can put your organic traffic and sales at risk.
Common types of SEO migrations include:
Domain migrations - moving to a new web address
Rebrands or redesigns - updating a site’s design, structure or UX
CMS migrations. E.g. Moving from WordPress to Shopify or Magento
Merging websites; when two websites combine
Content overhauls; significant changes to content hubs or overall site architecture
Each of these changes can have a direct impact on rankings, traffic and revenue if not handled correctly. That’s why having a clear SEO migration plan in place is critical to protecting your existing performance.
WHY HIRE A SEO MIGRATION SPECIALIST
SEO website migrations that aren’t handled correctly (or worse, aren’t considered at all) can have a catastrophic impact on your visibility in Google and other search engines.
Could your business afford a 40% drop in organic traffic overnight? For many ecommerce brands, that means an immediate loss in sales and revenue. Years of investment in rankings, content and authority can disappear in a matter of days.
Even worse is that once the mistakes have been made recovery is not quick. After a poor migration it can take months, sometimes years, to adequetely recover from.
That’s why working with an experienced SEO website migration consultant is critical. From pre-migration planning through to post-launch monitoring, the right expertise ensures your traffic, rankings and revenue are protected at every stage.
PROTECT YOUR ORGANIC REVENUE
DURING HIGH RISK WEBSITE CHANGES
"Working with Dan was great. He takes a complex subject and turns it into an easily understandable process. The outcome of which was great insight into what we can do to improve our SEO. Plus some additional insights that we did not expect to get.
Luke Rogers - Commercial Director at Ai-Build
SEO WEBSITE MIGRATION FAQS
If you want to maintain as much of your organic traffic and visibility as possible then it's always worth carrying out an SEO website migration.
The drop in visibility from not doing a migration can be catastrophic for a businesses revenue, so it needs to be done and needs to be done right.
Contact me and I can advise what a SEO migration would look like depending on your setup.
The price of a SEO website migration will vary hugely. However, the minimum price paid for involving myself is £1,000+VAT.
Website migrations vary in their complexity including.
• What CMS/Platform you are moving from
• What CMS/Platform you are moving to
• If the brand is retaining the same domain name
• How many URLs are hosted on the domain
• If there are content changes alongside URL changes
• How reliant a brand is on organic traffic for their sales
Please contact me and I can provide a no-obligation quote for how much a SEO website migration would be.
SEO Website Migrations typically have 4 stages to them meaning you should look at hiring a migration consultant at least 3 months before your website is due to go live:
• Stage 1: To prep a migration: You will 6-8 weeks before a website goes live
• Stage 2: To implement a migration: 1-2 days are needed at the same time as the website goes live
• Stage 3: For search engines to start seeing changes: You will time time to monitor the first few days after the website goes live
• Stage 4: To see the SEO impact of the migration: You will need to monitor the website anywhere from a few days to several months after the website goes live.
The most common changes in a business which require an SEO website migration are often:
• Domain migrations - moving to a new web address. This can include a complete change in domain name or also adjusting settings such as moving from www. to a non.www website
• Rebrands or redesigns - updating a site’s design, structure or UX. Depending on the scale this can have a major impact.
• CMS migrations. E.g. Moving from WordPress to Shopify or Magento. Even moving to a new theme within the same CMS can often require a migration. E.g WordPress to WordPress depending on the changes made to URL structure and content.
• Merging websites; when two websites combine. Also can apply if a single website is split into two.
• Content overhauls; significant changes to content hubs or overall site architecture.
Migrating a website is always a risky manoeuvre. While migrations often have to happen as part of a wider business decisions, something as relatively simple as changing domain name alters thousands of signals which Google uses to determine where and how a website should rank.
The focus of a SEO website migration is to ensure, as much as possible, the continuation of what traffic, rankings and sales are already happening before a website switchover took place.
Therefore, an increase in traffic is by no means guaranteed.
As it will take time for Google to fully review all the changes on a website it is quite common to see a dip in performance even when a successful website migration has been carried out. This can last from a few weeks to several months due to a variety of factors including the size of the website, the content migrated and the technology the website is built on.
Working with someone such as myself on your SEO migration means your business is fully aware of the risks of migrating. This allows you to prepare backup marketing plans should organic sales drop below target during this period.
An SEO migration is the process of making significant changes to a website while preserving its search engine visibility, traffic and revenue. This can include moving to a new domain, redesigning the site, changing URL structures, or switching platforms (such as Shopify or Magento).
Without proper planning, migrations can cause major ranking drops due to broken links, lost content, or incorrect redirects.
A successful SEO migration involves auditing the existing site, mapping old URLs to new ones, implementing accurate redirects, and ensuring search engines can crawl and index the updated site correctly. It also includes monitoring performance after launch to quickly fix any issues.
Ultimately, the goal of an SEO migration is to maintain organic performance while enabling a brand to evolve its website without risking valuable search visibility or revenue.
Find out more about website migrations in this post that I have written: What is a website migration and why is it important?(https://www.danieljameswhite.com/post/what-is-a-website-migration)
• Loss of rankings for key revenue-driving pages
• Broken redirects causing pages to disappear from Google
• Drops in organic traffic and revenue
• Angry and frustrated customers who cannot navigate to your website via Google, emails or social media (wherever there are URLs)
• Long recovery periods (sometimes this can last for months, if not years depending on the impact of the changes
“I totally recommend Dan for his skills in SEO and digital marketing. He worked closely with my team and was super generous with his time and totally clear with all his technical explanations of his work. If you're looking to boost your sales by getting more people to visit your website, Dan's experience and expertise make him a solid candidate to check out.”
Garret Keogh - Lecturer in Digital Marketing
SPEAK TO A SEO MIGRATION SPECIALIST
Contact me for a free 30 minute no obligation consultation for your site to see how you can reduce the risk for your website's relaunch.
