Head's up. This is a evolving brain dump of a post which brings together something of a library for my mind about the current state of play when it comes to AI's and SEO / GEO / AEO - your acronym of choice. You'll also notice that I write AI’s – plural. Not AI singular. Using the singular term assumes all AI’s are the same when they really, really aren’t. For the purposes of this article AI’s covers ChatGPT, Google AI Overviews, Google AI Mode, Claude and Gemini. Do AI's kno

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