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HI, DAN HERE

Since 2010, I've worked with 80+ established businesses to generate consistent results through SEO.  

WHO I WORK WITH

At any given time I only work with a small number of clients to ensure focus and results.

I typically worth with:

  • UK & EU based businesses with a £300k–£3m annual turnover

  • Established websites that should be generating more sales and leads

  • In-house marketing teams needing senior SEO guidance and support

We're not likely to be a fit if...

  • You’re a startup or have just launched your first ever website

  • You're an agency looking for immediate tactical support

  • You’re looking for quick instant rankings in Google and LLM's

EXPERIENCE

Over the last 15+ years I've worked with an eclectic range of e-commerce websites. The industries where SEO has made a real difference have included:

​Luxury Home Interiors, Furniture & Garden Products  / Hotels & Holiday Property Rentals / Health & Safety PPE Products / EduTech Subscription Websites / Leisure Center & Gym Membership Sites / Fashion including Athleisure, Sleepwear and Footwear.

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MY APPROACH

The way I work is pretty simple:

  • I align your SEO to your revenue goals

  • I translate SEO into commercial decisions you can understand

  • I hit deadlines

OTHER PROJECTS

THE DMU

I set up the Digital Marketing Union in 2019 to create a community for other ambitious independent marketers to chat and learn from one another. We’re 90 strong and talk every week.

THE WAY WITH WORDS

Launched back in 2018 I joined forces with a pro copywriter up to create The Way With Words – a business focussed on specialist tone of voice guides for major brands.

BEYOND SEO...

BOOK A 30 MINUTE STRATEGY CALL

Find out if SEO can drive more leads and sales for your business

HOME      ABOUT    CONSULTANCY     SEO AUDITS     CONTACT

Dan White - Independent SEO Consultant ©2026 | Cookies & Terms 

Daniel James White Ltd | Company number 13280238 | Registered Office Address: Suite 1, The Courtyard, The Old Monastery, Windhill, Bishop's Stortford, Hertfordshire, CM23 2ND

VAT: 487 7846 15. 

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