Most marketing sources agree that images work wonders in the online world. The problem is though for a lot of industries there are very few images which actually have the power to be effective.
In my area of online marketing the biggest problem is that the services and features that are
discussed aren't physical. So trying to locate something
which wraps up ‘the ROI of social media’ in one snappy photo is pretty hard to come by.
That’s why many industries seems to have resorted to internet meme’s: like Mr. Wonka above which has rather soured my memories of
Charlie and the Chocolate Factory. With a standard selection of repetitive meme’s
that are most frequently they did have their good points:
On the plus side they’re free and easy to make. >> Good stuff.
You can also edit the text to add our take on it. >> Even better.
It allows us to easily create an affinity with our target audience by using a culturally relevant and easily understandable image. >> Err, so we look cool, right?
I’ve got to admit at first they were kind of funny,
especially when you see a new meme come about. But now…
- They’re lazy.
- They're not funny.
- I’ve seen them a million times before.
If you read around you’ll see that what people
ideally want to see isn’t just average content, but AWESOME content in a blog post. The best
content you could ever hope to experience, in the universe - (ideally).
The issue is that if you look around a lot of people have a
lot of good blog posts with a lot of good ideas, but adding a half-baked meme
just dilutes the quality of a webpage.
When people explain how to create great content, isn't
doesn't mean just writing brilliant copy, or sourcing fantastic data, but includes the
presentation of the webpage and everything that comes with it - including images.
Stuffing your post with poor meme's also means it takes longer to scroll down. If I'm in a
hurry and just want the juicy nuggets of information in your blog post, I'm
loathed if it’s going to be hidden away between the picture of a cat and
another meme of Captain Spock.
If you can’t source an image then maybe you should ask yourself - do you really need one?
Scary as a text only blog post might be, it can still be effective - depending on what you have to say of course.
In previous posts on here, I've left them empty of actual images, simply because I cannot find the ‘right’ image that fits in with what I'm trying to say. However I will spend the time formatting the copy to make it look visually interesting (link colour, line breaks etc) which can all to make the page more visually appealing.
If you've decided that images are the only way forwards to enhance your blog post then spend some time properly searching. Wikimedia
Commons or licensed Flickr photos are a good start. If not, and you have a budget then get
some time to source an excellent and original image from a photographer.
So please - before you quickly pull another meme from the internet to include in your blog post, aim higher and do something different.