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My list of Online Marketing Abbreviations

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My list of Online Marketing Abbreviations

Digital marketing seems to have so many abbreviations - so I've put together a list. As with any industry there's always the expected jargon, but marketing seems to have more than most, so here is a list of the one's I've heard of so far, and if you know of any which I've missed them add them onto the comments at the bottom.

AR:

Augmented Reality - Normally you wave your smartphone around a physical location and your scenery is 'augmented' by extra features from the computer, like videos and sounds. Have a look here for examples of how it's being used.

CMS: 

Content Management System - A CMS is a program which runs on the back end of many websites which allows people to login and add, edit and change content without having to manipulate the actual code of a website. They make life a lot easier.

CPC: 

Cost Per Click - If you set up a paid campaign, (like Google Adwords) then you need to know how much it's costing you each time someone clicks through to your webpage. It's also connected to PPC (Pay per Click).

CPI:

 

Cost Per Impression - Very similar to CPC, Instead of direct click through's, cost per impression is the price you would pay for an online ad campaign depending on the number of times your advert is displayed.

CRM:

 

Customer Relationship Management - Normally a database or piece of software which manages a companies interactions with it's client's right through the entire sales process.

CRO:

 

Conversion Rate Optimisation - If you get visitors to your website you'll want them to do something - buy a product, phone you, download an ebook etc. CRO involves studying the data and making improvements to increase the number of conversions. There's an awesome post of how to do this on SEOMoz.

CTR: 

Click Through Rate - A percentage or figure for how many people are literally clicking through from one item to another. It's normally mentioned with regards to email marketing or PPC advertising. 

DA:

 

Domain Authority - A score used by SEO Moz which is much the same as Page Authority (see below) which measures the strength of an entire domain to predict how well a site may appear in search engine results. The score given is from 1 - 100, but is logarithmic so getting from 25-35 is going to be much easier than going from 65-75. More information about it here.

DM:

 

Direct Message/Direct Mail - A message which is normally sent behind the scenes of most social networking sites, like Facebook and Twitter, so you can contact someone privately on the site without everyone else seeing.

IM:

 

Instant Messaging - A way to chat with someone over the internet through a pop up text box which allows for real time conversations. It's particularly useful for businesses to chat with their customers quickly and easily.

PA:

 

Page Authority - A calculation from the guys at SEO Moz which calculates how well a single web page will rank in search results, regardless of its content. It's similar to Domain Authority (see above). A webpage gets a score from 1 - 100 but it's logarithmic so the higher the score the harder it is to obtain. Exact details here.

PPC:

 

Pay-per-Click - Connected to Cost per Click (CPC) PPC is a form of advertising where by businesses can pay to have their website appear on search engine result pages or other websites. They only pay when someone clicks on the advert. 

PR:

 

PageRank - A score from 1-10 that Google assigns to your website, based on a whole variety of factors. The higher the number the better the site, but there's a whole lot more to it than that, so have a look here for the full details.

QR:

 

Quick Response (Code) - A small square barcode which are used in offline marketing materials - You've probably seen them before. If someone has a smartphone they can scan the QR code and be taken to a specific page, video or website. If you want to make you're own use QR Stuff (it's free!) but have a look through here first for ways of not to use them.

RSS:

 

Really Simple Syndication - A web feed format which is able to provide people with a summary about recently added content (like new blog posts). People using a RSS Reader can then subscribe to multiple RSS feeds and have a ready source of information that's updated whenever something new comes along.

RT:

 

Re-Tweet - A Twitter term. If someone Re-tweets you they share your message with their followers, expanding the potential reach of your tweet.

ROI: 

Return on Investment - A proper business term which has been around for a long time. It's the process of going through the data to try and work out if the resources you've put towards a business goal have had the intended outcome - and you guessed it, meant you've made a return on your investment.

SEO: 

Search Engine Optimisation - The tools and processes that can be applied to make a website appear more highly in search engines result pages (in a very brief nutshell). To start learning about SEO, have a look at the fantastic beginners guide to SEO.

SERP's:

 

Search Engine Results Page - Pretty clear really, but most people write SERP's as it's easier to say and write than Search Engine Results Pages each and every time.

SM:

 

Social Media - Twitter, Facebook, LinkedIn, Google +; Social media is a term used to describe these types of social networking sites as a form of media alongside things such as print and TV. The phrase SM isn't all that often used, but it's added just in case you wondered.

UI:

 

User Interface - The area where a person interacts with a machine or device. There's a lot of work that goes into this sort of thing to study how people interact with items and how they can be improved.

UX:

 

User Experience - The study and improvement of a website to give a visitor the best possible experience when they visit. This includes consistent design, easy navigation great copy etc to increase your business objectives and leave the customer happy.

WYSIWYG: 

 

What You See is What You Get - Most of the time this is a user interface where you add something, and it closely matches the finished product. This makes life a whole lot easier as you don't have to write something and constantly check the result to see if it looks alright.


ice, you got to the bottom of the list! If you have any more abbreviations just click on the comments button below and I'll get them added.

Resized and cropped image credit to Chris Dlugosz | cc

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My Time at the Codeacademy

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My Time at the Codeacademy

Learning how to write HTML and CSS has been on my list of things to do for ages, but is something which I've been working on via the Codeacademy over the last few weeks. 

Hieroglyphics genuinely looked easier to decipher at one point compared to the screens of code which somehow make a website work. Thankfully though, with a lot of trial and error, I'm beginning to get to grips with it, and it's actually starting to make a lot of sense.

So, what's Codeacademy? 

Codeacademy is an interactive online website for anyone looking to learn how to code. It offers a number of courses starting from the basics of HTML and CSS, and then moves onto more advanced features such as Jquery and Php. 

Each exercise gives you a friendly and easy to understand set of instructions on the left of each page. On the right hand side is an area where you add the code, either from scratch or adding to what's already there. If you've done everything correctly, hitting the submit button will make the magic happen and you can see the result, or if you've missed something, it will help you to find the problem and fix it.

Instead of just reading it from a book or a standard web page, the interactive element is an excellent way to learn as with anything practice makes perfect.  Once you've completed a section you're rewarded with points and badges - and who doesn't like a badge?

I got through the 'Web Fundamentals' course of HTML and CSS in around 6 hours, although as with any skill it's something which I'll be coming back to over time for a refresher course.

Three Good Reasons Why You Should use Codeacademy:

- It's free.

You don't get something for nothing is often the phrase, but you do with CodeAcademy which is, in it's entirety completely and utterly free (for the moment at least).  This makes it a darn sight cheaper than sending yourself on a course to learn, which from looking around can cost hundreds of ££££'s.

-There's plenty of help.

There always going to be times with things like this where you get completely stuck. Thankfully each course you work on has a handy forum  to discuss with other people who are bewildered as you, so you can work out the answer without too much fuss.

-You can do it in your own time.

  As it's all online you can work through the course when you want. I found it far easier to dip in and out rather than stare at it for hours. If you have an account, it saves your progress as you go with a handy bar to show you what percentage of the course you've completed. Each topic is split into courses, the courses into segments and the segments are then broken up by individual lessons, so you can start and stop incredibly easily when it suits you.

What needs Improving?

The Pace:

Both the HTML and CSS courses were written at nice pace, providing a good balance between being challenged but not spoon fed the answers. When it came to Jquery though, I felt like I missed something. Suddenly the difficulty curve got a whole lot greater and left me utterly baffled at some stages as to why I was typing in certain commands. It does seem at times that the course writers sometimes forget that you're new to the game so keep in mind that not everything is explained.

Am I Right, or Am I right?

  When you've added your code as per instructions, you click the submit button. Great 99% of the time, but there were occasions where I'd added the code correctly and it rejected it, or, had added the code incorrectly, and it said it was successful.

On one of the last lessons I rebelled, and didn't add a single line of the code needed. I clicked submit - 

'Success! you're done!'

'Errr..No Codeacademy. I haven't done anything.'  

This then began to spiral into a fully fledged argument. I end up having regular arguments with computers. Normally I'm right (well most of the time) but this one it made me doubt some of my previous work. It didn't feel as though I could trust the system enough to know that what I'd done was 100% correct, and I really do like to be right.

Moving On:

Codeacademy will only guide you so far. I've got my HTML, I've got my stylesheet but what do I do with them now? The answer - build a website, but you're left a little high and dry as Codeacademy doesn't mention this.

Anything to do with domain names, hosting, named servers, meta descriptions and the rest isn't there  Although it's not strictly in the remit of Codeacademy even a few links to other sites to teach you how to do this would be a massive help. Thankfully I know how to do this but I expect there are plenty of other people starting out who haven't a clue of how to turn their code into a fully functioning website. 


Overall it does seem like a fantastic product which I shall certainly be continuing to use  (Php is next on the list to learn). Although there are a few rough edges to an otherwise brilliant site, it shouldn't put anyone off learning how to code. 

Has anyone else used Codeacademy? What did you think of it?  

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Offer Dan a Job

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Offer Dan a Job

Back in the first half of 2011, I found myself frustratingly out of work. After weeks of tirelessly filling in application forms and attending interviews I decided that: 

  1. A different approach was needed
  2. Potential employers should instead come to me. 

So I set up my own website to promote myself and find a job-  www.offerdanajob.com

The site itself was pretty basic but provided a rather pithy way to summarise my skills and abilities and how I could benefit a company. Although the website was up and running  the success of the campaign hinged on the use of social media; especially Twitter.

Using the site, I immediately started to connect with people but locally and internationally - everything from local news sites in Barnstaple, to blog mentions from Dayton, Ohio. Everyone was incredibly helpful in passing on my message that I was looking for work. By combining this with a small but targeted email campaign I got over 200 hits to the site within a week. Not bad eh?

The idea of setting up the website got a fantastic response, with plenty of emails back wishing me well in my quest for work. I was even featured in the North Devon Journal. After months of getting nowhere, After Week 1 I had received 2 job offers, so was in the very nice position of being able to choose where I wanted to go.


Three things I learnt from 'Offer Dan a Job':

1) With such fierce competition among graduates, do something that stands out from the crowd. Be bold, audacious but most of all be confident. It sounds cliched but if you're not confident about your abilities, why the hell should anyone else be?

2) Do your research - If you're planning on sending your CV out spend some time to find the right person who could hire you. Sending it to admin@yourdreamjob will probably leave your CV in the hands of the receptionist, or a spam folder. Use LinkedIn or Twitter to find managers and senior staff who could be interested in you and then try to contact them directly.

3) By and large people are normally very willing to help out - if you approach them correctly. Rather than pestering folks out of the blue asking for work, try to build a rapport with people. See what they're interested and try to get involved. Take your time and then ask them if they have any positions going. You're much more likely to get a decent response, and if they don't have any work going then they might know someone who does.

If you've graduated and have found yourself in a similar position then get in touch. It would be fantastic to hear what other people have done to get a job.

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Two Minutes to Boost your Facebook Page

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Two Minutes to Boost your Facebook Page

Facebook Logo

July 2014 Update:

Unfortunately with the upgraded Facebook design being rolled out in July 2014, the short description is no longer immediately visible to people visiting your page, so the tip below is left here for posterity.

If you want to add some character to your Facebook page then you can still make your long and short descriptions compelling, and include links to direct fans onto your website.


Already have a Facebook Page for your business? If so here’s a very quick tip that will only take 2 minutes to boost your Facebook Page. 

businesses most important tool for generating revenue is their website. Whether it's through organic search, paid advertising, social media or email marketing the one thing everyone is chasing is more relevant traffic from the internet - More traffic = more customers.

So, if someone finds your Facebook page, and they want to know more about you - what are they going to do? Most of the time the answer is to click through to your website but if you're website address isn't clearly displayed then how are they going to do that? 

See that little box under your profile picture on your Facebook Page? Good, that's where you can add a website link. To add it, all you need to do is go into the ‘Update Info’ section of your page and change your ‘Basic Information’ -

~Change the primary business category to ‘Companies and Organisations’. Then choose the correct category for your business from the second set of options. ~

By choosing the ‘Companies and Organisations’ option Facebook will display the information you write in the ‘About’ section directly on your page so you can have a link!

Write something about your business in the ‘About’ field on the ‘Basic Information page’, and type in your link alongside your text, save it and you're done!

If you go back to your page, you should see the description you just wrote with a link back to your site Now everyone who comes across can easily click through to your website and can learn more about you and your business.

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My First Social Media Evening

A couple of months ago now, I had the pleasure of running my first social media evening for North Devon Natural Health - a group complimentary health practitioners - who live, you guessed it, in the North Devon area.

If you ever need a life coach, reflexologist, Bowen therapist or image consultant then I can certainly recommend this bunch of interesting women who were patient enough to sit through a two hour session all about the next steps to take in social media.

Everyone who came along was already up to speed on the potential of social media, and had their accounts set up, but the next step was how to use them correctly. It's all very well and good to have a Facebook Page, Twitter account and the rest, but if you're not using them properly, you might as well be talking to a brick wall.

What did we do?

With so many potential topics to cover, the evening was split into four sections. Parts 1, 2 and 3 covered the big three- Facebook, Twitter and LinkedIn. Part 4 was looking at how to tie everything together and how to come up with ideas for content.

Finding great content to post can always be a challenge, especially when you're bored, tired or busy - or a combination of all three so we covered some ways to get around this.

In typical fashion we ended the evening with a Q&A session which led to some further discussions ranging from where to find images to include in posts,  QR codes, and how to tell people you're actually on Facebook or Twitter.

I'm hoping to run a few more similar evenings if I can get enough people interested so will keep you posted as to how they go.

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