Which of these following images is the correct Twitter logo? The logo on the left, the one in the middle, or the bird on the right?
If you answered the one on the left then yes, you’re correct. Congratulations. Unfortunately I can’t offer you anything more than a hearty well done.
However, did anyone pick one of the other two? I’m thinking that some of you may have done.
You don’t have dig very deep that to see that Twitter makes it very clear that pretty much everything except the bird on the left, the blue Twitter bird on the diagonal, is a big no-no. You can see their full branding guidelines here.
Now, normally this wouldn't normally be a problem. Accepting the correct guidelines is normally fine and easy. But, the more you look around, the more the guidelines seem to be ignored. Actually, the other two logos are everywhere, even though the 'new' Twitter logo has been around since June 2012.
The Bird is the Word
I've been looking for signs of this for a while now, and wondering if it might just be me, so I decided to conduct an experiment. My test: to take a sample of websites and see if they comply with Twitter's guidelines.
A sample group came to my attention the other week in the form of the announcements of the first 25 of Techcity's Future 50.
There are some genuinely awesome businesses that make it onto the list. Almost all of them are based primarily online, and are representative of the best of British in the online world - so they should all be following Twitter's brand guidelines - shouldn't they?
So, how many of the 25 announced are using the correct Twitter logo?
With the others; 5 don't have a Twitter presence on their home page, 4 used were using the old Twitter bird, 4 were using the 'T' logo, 4 were using incorrect colours, 1 wasn't giving enough buffer space.
If only 7 out of 20 available businesses were doing the right thing on Twitter then what is the point of Twitter implementing such a strict branding guidelines?
Why should anyone care? The policy doesn't seem to be enforced in any way. Any of the other logos are always going to be synonymous with Twitter, as opposed to anything else? Whose right?
The answer is a grey area, if after so many years of incorrectly displaying logos, it rather demonstrates that people don't seem to widely notice or care about the issue. So should Twitter relax or change their guidelines? They are guidelines after all.
I'd love to know what everyone thinks about this, so add your comments on below!