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So, to the topic in question - the NHS recruitment crisis. About 6 months ago I worked on a project with the Devon Partnership Trust (or DPT for short). Like almost every NHS organisation they're in need of new candidates as jobs go unfilled. Recruitment is no easy thing and the mainstream media rarely help with the crisis laden headlines.

Digital Recruitment

The work I was asked to do focused on a marketing recruitment strategy - or in other words - work out the best way to recruit new candidates via digital methods. For any project like this there's lots of research and across the internet and scattered about there's various examples of previous recruitment campaigns which other NHS trusts had undertaken.

The Problem?

None of this information on recruitment campaigns is almost never shared. Good, bad or anything inbetween. Lessons learnt, successful placements - nothing. Yet, by sharing this information could collectively save the NHS a fortune - in time and money - avoiding the mistakes and implementing the successes of others.

  • Say one trust learnt that Instagram advertising was a total waste of money for them. That's a lesson learnt. 
  • Or that changing their photography on their recruitment website meant an increase in applications. That's a lesson learnt too. 

There must be so many of these lessons but each one is siloed away, unshared meaning each trust is doomed to repeat the same mistakes. 

In fairness there is NHS Employers - which does have some guidance on how the NHS can use some aspects of digital marketing for recruitment. The information on it though is basic at best, although it's getting better in time, the problems affecting recruitment need addressing immediately.

I've spent the last 6 months pondering this. How do you solve this challenge? NHS trusts don't want to share information because they're all competing in the same diminishing pool of candidates yet, the information about recruitment campaigns could and should be shared if collectively the country is looking to get more people applying for roles in the NHS more efficiently.

So, I'm opening up the challenge to you...

At the moment there's ideas floating around in my mind, but nothing concrete. However, if you work in marketing, or the NHS, or both then it would be truly great to hear your thoughts and opinions on the matter. Stick a comment below or feel free to email me dan@danieljameswhite.co.uk. Thanks.