Recently I've been spending time studying for the Hubspot Inbound Marketing Certification over at the Hubspot Academy. If you haven't looked at it yet you really should -
Hubspot is itself an inbound marketing company which practices what it preaches. You can sign up for free to access some of their awesome tools and access a whole wealth of information covering everything you could want to know about inbound and online marketing.
As well as the super nifty marketing grader which made it onto my list of 5 tools you need for a new website, you can have a go at gaining your Inbound Marketing certification with the Hubspot Academy.
The Hubspot Academy features a series of 9 classes which covers everything an online business could want. Each class is in the form of a video with takeaway notes that runs for about 45 minutes to an hour. The classes are broken down into:
Optimizing your Website
The Fundamentals of Blogging
Amplifying your Content with Social Media
The Anatomy of a Landing Page
Perfecting the Conversion Process
Sending the Right Email to the Right Lead
The Power of Smarketing
Cultivating Happy Customers
I must admit once or twice I found my attention drifting elsewhere on some of the videos. I think sometimes the teacher needs to be at the front of the room, or in this case, in the actual video, in a similar way to the way Moz runs its Whiteboard Friday's. However, this shouldn't discourage you from working through the classes as they are incredibly worthwhile.
Attract > Convert > Close > Delight
For those of you who don't have the time to work through all the classes then I would urge you to take a look at Hubspot's 'Inbound Marketing Methodology'. The model of 'Attract>Convert>Close>Delight' sits at the very core of everything that Hubspot does and really got me thinking about I'd like to structure some of my future marketing campaigns.
Back at the Hubspot academy, once you've worked through all of the classes you can take the exam. It's a 1 hour moderately challenging multiple choice exam of 50 questions but leaves you with enough time to think things through. And if you pass...
You get your very own Hubspot Inbound Marketing Cerification Badge and certificate for you to download and print. Certificates are always good, so thanks Hubspot! The certificates are valid for 13 months from the date you get the certificate, by which time you're ready to head back to the Academy to see what else Hubspot has got to teach you.