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A couple of months ago now, I had the pleasure of running my first social media evening for North Devon Natural Health - a group complimentary health practitioners - who live, you guessed it, in the North Devon area.

If you ever need a life coach, reflexologist, Bowen therapist or image consultant then I can certainly recommend this bunch of interesting women who were patient enough to sit through a two hour session all about the next steps to take in social media.

Everyone who came along was already up to speed on the potential of social media, and had their accounts set up, but the next step was how to use them correctly. It's all very well and good to have a Facebook Page, Twitter account and the rest, but if you're not using them properly, you might as well be talking to a brick wall.

What did we do?

With so many potential topics to cover, the evening was split into four sections. Parts 1, 2 and 3 covered the big three- Facebook, Twitter and LinkedIn. Part 4 was looking at how to tie everything together and how to come up with ideas for content.

Finding great content to post can always be a challenge, especially when you're bored, tired or busy - or a combination of all three so we covered some ways to get around this.

In typical fashion we ended the evening with a Q&A session which led to some further discussions ranging from where to find images to include in posts,  QR codes, and how to tell people you're actually on Facebook or Twitter.

I'm hoping to run a few more similar evenings if I can get enough people interested so will keep you posted as to how they go.

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