They say a change is as good as a rest. So, for the last few weeks I’ve been going my Level 2 Fitness Instructor qualification – like you do.
So what did I learn? It had a lot to do with goal setting, learning and seeing things from a different perspective. I enrolled on the intensive course with Performance Training Ltd in Exeter and have been so glad I did. It’s something I’ve wanted to do for a long time now.
What the course covered –
Well, dust off your GCSE biology books because the first part involved plenty of learning about the muscular and skeletal systems, the functions of the heart, energy systems, joints, ligaments and so on. Unfortunately the childhood song of ‘your knee bone’s connected to your…’ which floated around my head failed to help (For reference your knee bone – your patella, is connected to your femer, tibia and fibia).
The second part was focussed on creating exercise plans and demonstrating to a new gym user how they can effectively and safely use a range of gym equipment. On the face of it a rowing machine is a rower right? Suddenly when you have to explain how to use something you’ve used hundreds of times suddenly becomes incredibly difficult as with a combination of perfect form and an explanation of the key benefits of using said equipment you can find yourself getting lounge tied.
However, what I can’t say loudly enough is how fun and interesting both me and the others on the course found it. It's refreshing to learn something so detached from the day job, to understand (and appreciate) how incredible the human body is and how exercise is so vital to a healthy and happy lifestyle.
So, the marketing bit
There's always things that can be learnt from one industry and applied to another. So here's what I picked up that I'm going to try and use in marketing -
1) Explain. Let's take the example of re-using content. Some people call it re-purposing. Some people, shattering. But they all mean the same thing. The same applies to gym training. Calling the same thing by a different name can completely confuse people, so ensure your clients know what on earth you mean before you cite the benefits of re-purposing.
2) Make a Plan. If you want to achieve anything you need a clearly defined path with markers along the way to reach it. That's applies to both exercise and marketing. But the plan shouldn't be so damn rigid that if things aren't working you can't try something else. Build in some flexibility, but don't deviate to far away from your overall objectives.
3) Measure Results. Decide on what you're going to measure and how you're going to measure it fine, but ask yourself why you're measuring it in the first place. People will often only use the number of Facebook fans as a sign of success. But five thousand people which don't engage is meaningless. So from reps and sets to bounce rates and conversions, accurately measure meaningful things to see if you're achieving results.
If you made it down this far and are interested in both marketing AND the fitness industry then read my post on marketing for personal trainers.