Google

Yes it was amazing. Yes there were lots of freebies. Yes there were loads of talented speakers and yes Brighton is a lot further away from Exeter than Google Maps suggests.

That's my review. If you want to see the full details then just search for the thousand other BrightonSEO reviews already out there. 

What I have is 12 essential key takeaway's one from the content and social talks I went to from each speaker. The top three slots go to my favourite speakers of the day who were:


1) Cathal Berragan:  Lessons Learned on the way to Half of a Million Twitter Followers

Their best point: Don't give your social media to the intern. It's sounds obvious but happens too often. Just because they're a millenial doesn't make them qualified to be the voice of the business. Plus, his talk was by far the most funny and enjoyable.

2) Paddy Moogan: A Process for Reverse Engineering Successful Content

Their best point: Create a document to brief people before you go into a brainstorm. It cuts through the crap, gives people a focus and generates better ideas.

3) Stacey Macnaught: Your Content is Awesome – Now what?

Their best point: Have a comprehensive content marketing plan. Brainstorm, research, write and promote. Not just one of those components. Plus, use PPC to bid on low CPC keywords to promote content further


And in no particular order - the remaining talks...

4) Kelvin Newman: How to Have Less Rubbish Ideas

Their best point: Use the 'Heuristic Ideation Techniqu' and pair unusual things together to see what random ideas come as a result. A great method for brainstorming.

 

5) Paul Madden: A Systematic Approach to Managing Relationship & Links

Their best point: When it comes to digital outreach the best results come from long term, emotionally involved relationship building. Not through crap, auto-populated email spamming of webmasters.

 

6) Pippa Moyle: Merging your business into the 24 hour news cycle

Their best point: We've all heard about the Protein World 'scandal', but did you know that Carlsberg, SimplyBe and Dove all did some pretty cool campaigns off the back of it.

 

7) Shelli Walsh: How to have ideas for Creative Content

Their best point: There was so many I'd encourage you to download her free e-book and have a read through yourself.

 

8) Charlie Williams: Understanding your audience; Agile thinking and our content.

Their best point: Use Google Analytics to set up and see what people are looking for via your websites internal search. If people can't find whatever it is, you can provide them with some extra content.

 

9) Jess Stiles: How to win Facebook fans and reach people

Their best point: Their biggest source of additional engagement and conversions was by adding a 'Do you want to share this' button at the end of a transaction on e-commerce sites. Something I'm definitely going to be trying out.

 

10) Michael Stricker: Dark Social, Dark Web, Dark Hat, Dark Times

Their best point: A crazy amount of your 'direct' traffic might come from dark items. Everything from texts and Whatsapp counts as dark. So if you want accurate analytics you're going to have to dig a hell of a lot deeper.

 

11) Christoph Cemper – How to Measure the Real Success of Content Marketing

Their best point: It's easy to fall in the trap, but focus on meaningful metrics for measuring successful content marketing, rather than just the number of 'likes' its received. If you produce an amazing technical whitepaper, the social buzz ain't going to be high, but the number of downloads? Now that's a true indication of success.

 

12) Hannah Thorpe – How to Create and Sell a Digital Asset

Their best point: Talk a client through how you came to the decision develop a piece of content over another including all the 'hidden' work of the ideas you discarded along the way Not only does it show the client the effort you've put in, it helps explain why content marketing works the way it does.

That's it. Hopefully see you there next year?

 

 

Comment