The following books have nothing to do with digital marketing, yet at the same time have everything to do with digital marketing. Behavioural psychology, the dynamics of crowds, the evolution of language. People and places far removed from your own universe to encourage creativity and engage the mind. Wow, that's deep. Read these:


Contagious: How to Build word of Mouth in the Digital Age, by Jonah Berger. Where Made to Stick by Dan & Chip Heath took the next step from Malcolm Gladwell's 'Tipping Point' in learning how making things stick, Contagious looks at how things actually spread.  All three should be read in conjunction with one another.

Influence: The Psycology of Persuasion by Robert. B Cialdini. Running through various examples of how to well, persuade people.


Black Box Thinking: The Surprising Truth about Success by Matthew Syed


The 4-Hour Work Week: Escape the 9-5, Live anywhere and Join the New Rich, by Timothy Ferriss. A step by step formula for being able to enjoy life in the here and now instead of waiting until retirement to finally put your plans into action. READ IT.

How to Win Friends and Influence People by Dale Carnegie. Some of it is downright obvious. Some of it is downright amazing. Written back in 1936 the lessons it gives on effectively communicating and understanding other people still apply. READ IT.

ZERO to ONE by Peter Thiel. The Co-founder of Paypal opens up about how to come up with groundbreaking ideas (going from zero to one) not just rehashing current ideas (going from zero to zero). Fascinating read, but more targeted towards senior leadership than anything else. READ IT.

The Tipping Point by Malcolm Gladwell. If you're reading this list you'll see that I'm a big fan of this guy, but the Tipping Point is by far his best work. Written before the rise of the web, the book is a thesis in how to spread messages and make things go viral. So good I read it twice. READ IT.

David & Goliath by Malcolm Gladwell. An awesome insight into how underdogs disadvantages can lead to their biggest opportunities. READ IT.

The Chimp Paradox by Prof Steve Peters. In your brain you have a Chimp, a Human and a Computer. Once you accept the multiple analogies this is one of the easiest to understand and practical books I've read in understanding how the human mind functions. READ IT.

The Story of Writing; Alphabets, Heiroglyphics and Pictograms by Andrew Robinson. Modern English is a drop in the ocean of the languages, scripts and methods of communication the world has used since we started recording life. With some cool images and explanations it's great to dip in and out of. READ IT.

What the Dog Saw by Malcolm Gladwell. The last one to tick-off from one my favourite author. It's a collection of his works seeing things from different peoples perspectives. You can read Million Dollor Murray here for free. READ IT.

Outliers: The Story of Success, by Malcolm Gladwell. The main focus was the environments we inhabit and how they impact our success. From the month you were born, to the decade that month falls in can all impact on your future potential. A pretty good read. READ IT.

Made to Stick: Why some ideas take hold and others come unstuck, by Chip & Dan Heath. Expanding on the ideas of the Tipping Point, the brothers Heath dive into what makes ideas actually, well stick. With a complete recipe for making your ideas more memorable it's a damn good read. READ IT.