Google

Launching a new website is always a slightly scary but pretty exciting experience; but is everything done? From previous experience I'd recommend that you use, add or set up the following tools so that once you've launched your new site it could save you a lot of hassle in the long run. 

Google Analytics

Why use it? I could just say it's free and brilliant, but if you want more details, it's also because it's an excellent marketing resource for working out how people are finding and using your site. Analytics can show you the location of your visitors, their time on site, and the keywords they used to find you; as well plenty of other useful statistics.

How to Install - Visit Google Analytics, register and work through the instructions to correctly install the tracking code on your site.

Website Speed Tester

Using something like Pingdom will help you to begin ironing out any speed issues which users may encounter on your site. Just put in your website URL here.  

Hubspot Marketing Grader   

Another simple submit your website kinda site, the marketing grader will scan your website to see how it well it performs. It checks a lot of different things from making sure your social media accounts are linked to your website to checking if your blog has an RSS feed. It then tots all of the information up to give you a score.

Some of the items on there aren't especially relevant if you're just starting off (like saying you don't have enough blog posts) but it provides a great source of information for knowing how to start to improve your site.   

Google Webmaster Tools

In essence webmaster tools keep an eye on your site to see if it's working correctly. The package will let you know about any problems with your site that will prevent it from being properly indexed on Google, plus it offers a whole load of other useful information.

How to Install - You can register here. Two things that you need to do once added:

  • Upload an xml sitemap; this will allow Google to crawl your website more easily to make sure it gets indexed. 
  • Robots.txt: Add any pages you don't want to be indexed into the robots.txt file. More info about them here.

Google Structured Markup Tool

By now you'll have probably noticed that a number of search results will have an image of the author to the left hand of the result. The research suggests that having this can help with click through rates in search results, so it makes sense to set this up. All you need is a Google+ account, and to follow these instructions. It's a fairly simple thing to do, and once you're done, you can check it's working using the structured mark up tool.


I'm sure there are a whole host of other tools out there, but these are just a selection of ones to get you started when a site has just been launched. If you know of any others though then add them onto the comments.

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