introducing nushka

Nushka is a curated collection of the most stunning vintage home interiors from all around the world. Think hand crafted rugs from North Africa’s Berber tribes. Or vintage silks from China. Nuskha source and sell these incredible items from their Portobello Road shop and online at

The brief:

You know you need more online sales and are pretty sure the website could be working harder. But if all things Google remains a mystery then when do you start? That’s the position Nushka found themselves in. The answer?

OnSite SEO:

After an initial audit it was clear - the onsite-SEO was the area needing the most attention:

  • Starting with keyword research the plan was set to focus on page by page optimisation – most profitable products first

  • As well as product optimisation there came the unfortunate discovery of hundreds of broken pages (404’s). The resulting damage of not implementing a web migration meant salvaging what we could from the old site to send any residual value into Nushka 2.0

  • With products being put added and sold on a weekly basis, a process was put in place to to upload and perform basic optimisation of new products to avoid any future onsite SEO mistakes

The results:

  • x9 new UK Page 1 rankings for revenue driving category pages

  • An average 91% increase in organic sessions compared to the same time period last year

  • A new process to optimise new products as they’re added to the site

Looking for something similar?

Want to see how SEO could help your e-commerce business?  Then hit the button below or call 07720880733