Nushka is a curated collection of the most stunning vintage home interiors from around the world. Think hand crafted rugs from North Africa’s Berber tribes to vintage silks from China. Nuskha source and sell these incredible items from their Portobello Road shop and online. You can see the collection at nushka.co.uk
You know you need more online sales and are pretty sure the website could be working harder on Google. But if SEO remains a mystery then when do you start? That’s the position Nushka found themselves in.
After an initial audit it was clear - the onsite-SEO was the area needing the most attention:
Starting with keyword research the plan was set to focus on page by page optimisation – most profitable products first
Alongside product optimisation there came the unfortunate discovery of hundreds of broken pages (404’s). The resulting damage of not implementing a web migration meant salvaging what we could from the old site to send any residual value into Nushka 2.0
With products being put added and sold on a weekly basis, a process was put in place to to upload and perform basic optimisation of new products to avoid any future onsite SEO mishaps
9 new first page rankings for revenue driving category pages
An average 91% increase in organic sessions compared to the same time period last year
A new process to optimise new products as they’re added to the site
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