Google

introducing nine yard club

9YC is a seriously slick interior design agency nominated for some of 2018’s top industry awards. Working exclusively in the commercial market their goal has been to transform tired offices, restaurants and bars across the UK.

The Brief

What happens when that all-consuming project you’ve been working on is about to draw to a close? You need leads – fast to fill that future pipeline but what’s the best approach to achieving this? After a 3 year project working on the incredible Cannon Green was about to come to an end that’s where 9YC found themselves.

Looking through the options we decided on a dual approach of PPC & SEO -

PPC:

Google Search Ads were swiftly launched to boost traffic helping to generate immediate enquiries. Carefully crafted copy combined with geo-targeting ensures any clicks to the website are from potential clients – not those looking for Pinterest inspiration. The quality rather than quantity of search traffic is what’s important.

SEO:

A plan was in place from week 1 to tackle the long term goal of ranking in Google in a competitive marketplace. New service pages are being written and link building efforts applied to optimise for longer tailed, niche search opportunities to drive business. While the PPC works to ensure new business in the here and now we know SEO means making progress behind the scenes on ensuring long term success for the club.

The results:

  • 4 leads at project proposal stage in the first 6 weeks

  • 175% increase in organic traffic since launch

  • A comprehensive strategy for long term digital marketing growth

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