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INTRODUCING DOUNESIDE HOUSE 

Set in the Scottish Highlands Douneside House is a non-for-profit hotel which was once an exclusive escape for service personnel and their families. After an incredible renovation in 2016 the hotel and its accompanying cottages, restaurant and health club reopened to both military and regular guests alike. Within only a year Douneside was duly awarded Hotel of the Year in Scotland by the AA.

THE BRIEF

With a new website just launched, Douneside needed a way of attracting new guests beyond its established military client base to ensure consistent business throughout the season. Plus with new business offerings the challenge was on to drive additional business for weddings, conferences and fine dining experiences.

The APPROACH

The SEO of the site has been holistic, working flexibly to meet the changing needs of the hotel:

  • New content areas have been built and optimised to promote new revenue lines such as holiday cottages.

  • Training with internal teams has been provided on copywriting and link building to increase website authority

  • Ongoing optimisation and guidance has over time helped optimise items such as Google My Business to ensure Douneside dominates all aspects of a SERP’s real estate, not just the top organic result

The Results

  • Multiple Page 1 rankings for long tailed keywords such as ‘luxury christmas breaks scotland‘ (searched 140 times a month)

  • A 27.9% increase in organic sessions Year on Year between 2017-18

  • A thorough understanding and implemented process of blogging and link building to maximise Douneside’s online exposure

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